FUUL PROTEIN BAR: PACKAGING DESIGN
Wrapper Layout & Design
Art Direction, Illustration, Print Design
Fuul Bar | Forrest Motz
THE PROJECT:
Entrepreneur and businessman Forrest Motz contacted AQ Dsgn via Facebook to inquire about any interest in producing a stunning wrapper for his newly produced protein bar that were packed full of nutritious nuts and chocolate. He knew what font and colors he wanted to use due to his own market research on success within protein bar industry. We immediately felt his passion and drive during the discovery meeting and thought it was a great fit. There was a total of three flavored bars that he had on his end to create and we were ready to bring his idea to life.
THE PROCESS:
We used the pre-determined font and color strategy that Forrest brought to the table. The tones were very much that of Earth tones and with corresponding secondary colors. He wanted to use an amazing bold face type called Aeonik which did not disappoint. Forrest also requested that AQ Dsgn develop some stunning illustrations for the from of the packaging wrapper to display the ingredients used in the bars. The layout was completed in Adobe InDesign template for the highest quality print possible. Both the final front and back cover were prepped within the printer's template.
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